You’ve got to be in it to win it
Webpixel Media’s SEO services have helped many small businesses on the Spanish Costa Blanca to improve their visibility in search results, increase their visitor numbers, and convert more leads into customers. Search engine optimisation (SEO) is an integral part of that, and describes a set of principles and techniques that aim to maximise your website’s performance in search, versus that of your competitors. So… how competitive are you?
It’s a numbers game
SEO is a numbers game. There are only 10 spots on the front page of search results, and very few people ever look beyond page 1. How high your website ranks depends on a number of on-site and off-site factors, which provide search engines with a measure of your site’s authority, authenticity, reputation and freshness. The best results come with high quality content, consistency, and time.
Here’s an example
Imagine two competitors. Site One has 5 pages, with a few lines of generic information about the business and some bullet points. Site Two has 10+ pages of interesting, informative content focused on their customers, 400 words per page, reviews, testimonials, links to related content, and a blog they publish articles to a few times a month. All else being equal, Site Two will blow Site One away.
Let me count the ways…
How much effort you might need to make for page 1 results for your most desirable search terms (keywords) depends on your marketplace. If it’s fiercely competitive and your competitors are long established and doing a great job, it can be hard. For highly competitive keywords, it may not even be possible. If your business is local, or niche in some way, good results can come more easily…
There’s no one size fits all approach to SEO. Each project is unique. Got a project in mind?
Webpixel Media ~ SEO from the Costa Blanca
Optimised from the first line of code
Any website we design comes with a high degree of attention paid to SEO from the outset. The first consideration is your marketing strategy and goals – these dictate the content necessary, which will dictate your website’s layout, and in so doing, set up cues for its design. Further strategic adjustments can later be derived from statistical testing of your website vs. its competitors.
The second consideration is technical, and involves optimising your website’s code in such a way as to maximise its performance (speed and accessibility), and to ensure a perfect experience for the crawling programs that search engines use to index your website’s content. It’s important to remember that your website should function perfectly for all your visitors, not just the humans…
SEO Consultancy & Reporting
If your site isn’t performing well in search, we can help you get back on the right track with a detailed analysis of your website’s performance, and a set of recommendations for improvement. If you’re considering a new project, we can provide you with solid advice and analysis to help you make the right strategic decisions before you commit to, or invest in, a particular course of action.
9 ways to maximise your results in Search
The days of “black hat” seo are gone
Today’s search engines are cleverly designed, and only becoming more so. Manipulative techniques that could once trick search engines into giving doctored websites artificially high rankings, such as cloaking, keyword stuffing, and irrelevant backlinks, no longer work, and are actively policed. Today, these old techniques can get a site removed from Google’s results altogether.
A modern approach to SEO
Search has moved from strings to things to questions. Search engines like Google now understand entities (like people, places and things), which is a giant leap towards artificial intelligence. Search engines can now decipher what a search query is about, as opposed to just matching a line of text (known as a “string”) to find results. Users now get far more accurate search results, with far less effort.
This changes the landscape for business owners, and massively levels the playing field. What brings results today is creating high quality content that reaches the right audience, aka content marketing. This has become the most significant marketing activity of any business today, and is based upon developing relationships and trust, through your website, blogging, social media and reviews.
Search engines have begun to recognise these relationships, and Google now takes them into consideration within its search rankings. This provides you and your small business with a real opportunity to compete, regardless of size. How? By embracing the importance of high quality content, and authentically engaging in social media. This is where we can help.