The value of social media
Social media isn’t a magic bullet, and it doesn’t work for everyone. How much marketing value you can derive from it really depends on the nature of your business and how well you can engage with your customers. For bars, restaurants, music venues, sports clubs, fashion brands and popular causes, social media really can work. The advertising benefits can be lucrative and substantial.
If your business relies less on a social connection, e.g. a carpet cleaning service, internet service provider, software development house or storage facility, social media can still be important, but for different reasons. Managing your brand reputation, customer complaints, advertising updates and special offers, are a few ways in which social media can add value to your marketing.
Whether you’re new to social media, or looking to expand your engagement, we can help…
Account setup & customisation
We can help you decide which social media channels to use, and get you set up. A consistent user experience is the key, with carefully chosen page names, URLs, graphics and branding. We can supply the graphic design for your page headers, and get your business registered on Google Places and Google Maps. We can develop custom Facebook tabs for your business page, and much more.
The beauty of social media is in helping your customers promote your business for you. You should aim to make it as easy as possible for visitors to your website to share your content with their friends, with a single click. We can add these features to your website, and ensure that social networks import the correct images and text when content from your website is posted or shared.
We can also help you make use of the social modules that many social networks provide. These enable you to stream your social content back to your website. For example your latest tweets or your latest posts on Facebook. You can even add a “Like” button to your website, so that your website visitors can Like your Facebook page, without even having to leave your website.
A great way to get visitors to return to your social media pages is to regularly publish high quality content that will interest them. This may be content you’ve created yourself, or it could just as easily be from somewhere else. By carefully choosing the sources and content you share (curating), you can establish a reputation as a reliable and interesting source of useful information.
We can help you find and choose sources to work with, or do it for you. We can also show you how to manage and automate the process, so as to spend the least amount of time and effort.
It’s easy to suck a lot of your time up on social media. By planning ahead, you can improve your time management and make the process a lot more efficient. Tools exist to help you prepare your posts in advance, and manage your accounts from a single place. We can set you up with the correct tools, and train you to use them.
Remember, to succeed with social media, you’ve got to be in it to win it. If you don’t do a great job, expect that your competition will.