The Car Trading Company is a leading used car marketing company buying and selling vehicles throughout the Spanish Costa Blanca.
Owned by YouTube automotive marketing expert Gary Spurling, and previously known as Sandy Coastal Cars, we were asked to rebrand this leading Costa Blanca Car dealership and design a new website for The Car Trading Company, as it sought to drive further sales from the Web.
In terms of style, the website was designed with a certain magazine style in mind, reminiscent of the Auto Trader and Exchange & Mart publications with which drivers of a certain age will be familiar… For easy browsing, punchy info boxes and small images link through to each individual car listing.
Individual car listings place the images and video upfront for the visitor, with photos displayed in an overlaid full-screen gallery. The embedded YouTube car videos can also be viewed full-screen with ease. Each listing contains a “book a callback” button, which loads a form to capture user data.
The catalogue of cars for sale can be searched by make / model, body type and price range, making it easy for customers to find what they’re looking for. Aside from several pages of information about the company, there’s also a page of testimonials from their many highly satisfied customers.