Gainsborough Events Management is one of the UK’s leading event security services providers for large public events, including Glastonbury Festival, The Ideal Home Show, and Formula 1.
When Gainsborough Events Management (GEM) approached us to redesign their website, the first thing that became apparent was the amount of text required to do justice to their diverse range of security and logistical services, which on their previous website made for some heavy reading.
The solution was two-pronged. The first was to rearrange content into more logical associations, streamline information, and make the website easier to navigate. The second was to take typical visitors’ questions, and supply answers from a selector labelled “how can we help you?”.
The site features an events calendar loaded with GEM’s activities, a News blog for company updates, and sections for staff and prospective employees. Due to the nature of the business, providing a good mobile experience was paramount, so we designed the site responsively, and mobile-first.